Love Taupo: ‘All kinds of golf, for all kinds of golfers’ Campaign.

With two premier courses and a smorgasbord of other golf courses to pick from, you’re spoiled for choice when selecting a Taupō golf course. The objective of this campaign was to showcase the 9 golf courses in the Taupō region and bring to life the uniqueness of each course - making Taupō the perfect Golf destination for whichever level you’re at. Combined with all of the other great attractions the region has to offer it’s the perfect holiday destination for a range of holiday makers.

The campaign featured a hero 75 second feature advert, supported by course-specific edits, and a range of 15 second ads to bring to life the golf individuals. This was supported by CTV and targeted social.

Client: Love Taupo

Agency: Sugar&Partners

Director & Editor: Paul Taylor

Photographer & Drone: Ricky Robinson

Art Direction & Design: Mel Matthews