I’m an established Creative Director and designer from Aotearoa, New Zealand with over 20 years of experience in brand building, graphic design, and art direction. With a unique perspective that bridges both agency and corporate environments, I value strategic thinking as the foundation for achieving exceptional results through thoughtful design and brand story telling.

My expertise extends to all aspects of the creative process, from ideation and conceptualisation to art direction and execution. I love collaborating with people who share my passion for creative solutions and understand the power of great design.

As a creative leader, I am committed to fostering a culture of collaboration and experimentation that encourages my team to push themselves and bring their best work to the table - and enjoy having some fun along the way!

If you’d like to know more about working together please get in touch.

melmatthews1234@gmail.com

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Expertise

Brand Design
Brand Identity
Brand Guidelines
Campaigns
Design Systems
Art Direction
Naming
AI Image Creation
Website Design
Comms & Marketing Material
Retail & Point of Sale Design
Social Media Content Design
Content Writing