Polka Dog

‘Polka Dog’ - a new hot dog offering in the fast food sector with its roots hailing from Kauai. Its unique point of difference is in the bun - cleverly baked on the pass with a very special ‘hole’ system to house the hot dog & relish. With this in mind a tongue-in-cheek tag line, challenger brand personality & humorous language was born.

Creative solution included: Brand Identity | Iconography and illustration | Tone of Voice | Social Templates | Posters | Livery & Merch. (Copywriting: Jeremy Johnston)