Supervolcanic Trail Network

Working with the Love Taupo team it became clear that there was an opportunity to develop a regional positioning for the overarching biking ‘network’ in the region. Exploring the unique geo-thermal environment helped develop the ‘Supervolvano’ angle - and then see if it could be made more, friendly, engaging and down to earth which helped shape The Supervolcanic Trail Network brand.

Creative solution included: Brand Strategy | Brand Identity | Brand Guidelines | Website Design | Signage | Social Templates | Livery

Agency: Sugar & Partners

Brand Strategy: Jeremy Johnston

Director & Editor: Paul Taylor

Creative Direction & Art Direction: Mel Matthews

Photography & Drone: Ricky & Amy Robinson

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Love Taupō Golf Campaign