Onetangi Beach Apartments

A rebrand was initiated for Onetangi Beach Apartments, located on Waiheke Island in Auckland, New Zealand, to better capture the fresh, tropical island vibe that embodies its stunning beachfront setting. The goal was to convey the property as the ideal city escape, just 40 minutes from central Auckland. The rebrand encompassed all elements, beginning with the brand identity and extending through the development of brand guidelines, vehicle livery, signage, advertising, and collateral. Core messaging was carefully crafted to reinforce the unique appeal of this tranquil retreat, highlighting its perfect blend of accessibility and serene island ambiance.

Creative solution included: Brand Identity | Brand Guidelines | Stationery | Signage | Uniforms | Brochureware | Email Signatures